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12 Important Search Engine Optimization Terms

seo terms

Creating blogs and websites are easy. But make money out of the blog and websites will be bit difficult. Search Engine Optimization (SEO) and its importance will play a crucial role while monetizing it. We are going to look at few important SEO terms below:

1. Back links/ Inbound links

Back links are links that are pointing towards your website. It is also a hyperlink on another website directing towards to your own website. Back links are essential for SEO because some search engines more importance to this especially Google. It is essential to have a good number of quality back links. Search engines will consider those websites more relevant than others in their results pages for a search query.

2. Page Rank

Page Rank is a mechanism used to assign a numerical weighting to each element of a hyperlinked webpage. The importance of webpage is determined by counting the number and quality of links to a page. To put it Nutshell, Page Rank is a way of measuring the importance of website pages based on certain pre-defined parameters.

3. Anchor text

Anchor text is the actionable text in a hyperlink. The anchor text is also known as the link label or link title. Internal linking of relevant web pages can be done by using anchor text. It will bring down the bounce rate metric of the web page. Keywords are used in anchor text which will enable us to target the desired search results. Naked URL is links without anchor text.

4. Meta Tag

Meta tags are well utilized to produce the desired Search Engine Results Pages (SERP). It will facilitate to provide additional information regarding the content of your pages to search engines. The “meta” means “Data about Data”. Suitable usage of Meta Tags is tend to improve the SREP.

5. Meta Title tag

Meta tag is a precursor to web page. The title tag is used to provide specific details about web page. A title tag is the main text that describes an online document. Title elements are considered one of the most important on-page SEO elements. Title tags are widely used on search engine results pages (SERPs) to display preview snippets for a given page. Title tags are important for SEO and social sharing.

6. SERP

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

7. Keyword Stuffing

Keyword stuffing is one of the most commonly used search engine optimization (SEO) technique. A web page is loaded with keywords in the meta tags or in content of a web page. Keyword stuffing is used to attain desirable position in the search results by concentrating relevant keywords. Excessive usage of keywords may irritate the reader sometimes. If the same keywords follow one another too closely, the search engine will downgrade the website and it will then appear lower down in search results.

8. Keyword Density

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. It can be used as a factor in determining the relevance of the web page.

9. Search algorithm

A search algorithm is a method of identifying web pages and store them into their database based on their keywords. It uses keywords as the input problem, and returns relevant SREPs as the solution, matching these keywords to the results stored in its database. Search engine spiders are deployed to analyses vide variety of web page contents and keyword relevancy based on a math formula.

10. Sandbox

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google Page Rank, a site is still adversely affected by the Sandbox effect.

11. Robots.txt

Creation of robots.txt file is one of the important SEO techniques. We can able control information provided to web search engines through robots.txt file. The robots.txt will have ability to control the crawling and indexing process of search engines. “Crawling” is a process by which a search engine access and analyze the webpage and its contents. Outcome of this is stored in the search engine’s database. It may be used for populating search result details, ranking and discovering new pages by following links. “Indexing” is process by which a website’s URL and any associated information stored in the search engine database which will be ready to be served as a search result.

12. Sitemap.xml

A Sitemap is an XML file which provides additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

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